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Wisk Detergent


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Wisk was a pioneering liquid laundry detergent, famous as the first in the U.S. (1956), known for its "Deep Clean" formula that targeted hidden body oils and sweat deep in fabric fibers using patented micro-cleaners and enzymes, offering a powerful, deep clean for both standard and HE machines, though its availability has declined as the brand faced discontinuation by parent company Henkel.

Key Features & Selling Points:

Deep Cleaning: Its core technology focused on attacking oils and sweat, not just visible stains, with "Stain Spectrum Technology".

Stain-Fighting: Contained enzymes and cleaning agents to tackle tough, set-in stains.

HE & Standard Machines: Formulated to work in both High Efficiency (HE) and traditional washers.

No Phosphates: Free from phosphates and biodegradable, making it safer for septic systems.

Varieties: Offered different versions like "Deep Clean," "Oxi Complete," and bleach alternatives.

Brand History: Introduced by Lever Brothers in 1956, it was a market leader for decades. Acquired by Sun Products Corporation in 2008, then later by Henkel, which eventually discontinued the product. In essence, Wisk was the original deep-cleaning liquid detergent, distinguished by its science-backed approach to removing unseen dirt, though it's now largely a product of the past.