Pontiac Motor Division was GM's performance-oriented brand, evolving from a budget-friendly companion to Oakland in 1926 into a leader in sporty, exciting cars like the GTO, Firebird, and Trans Am, known for innovation (Wide-Track, OHC-6 engine) and distinct styling before its discontinuation in 2010, marked by its "We build excitement" slogan.

Key Characteristics:

Origins: Launched by General Motors as a lower-cost alternative to the Oakland brand, quickly surpassing it in popularity and eventually replacing it entirely by 1933.

Market Position: Positioned above Chevrolet but below Oldsmobile, Buick, and Cadillac in GM's hierarchy, focusing on a youthful, exciting image.

Performance Focus: Became known as GM's "performance division," emphasizing powerful engines, innovative designs (like the "Wide-Track" chassis), and sporty models.

Iconic Models: Produced legendary muscle cars and sports cars, including the GTO (often credited with starting the muscle car era), Firebird, Trans Am, and Grand Prix.

Innovation: Introduced features like independent front suspension (1934) and the overhead cam (OHC) six-cylinder engine (1966).

Marketing: Adopted the famous tagline, "We build excitement," selling a lifestyle rather than just transportation.

Decline & Discontinuation: Faced financial difficulties and restructuring, with GM discontinuing the brand in 2009, with the last cars built in early 2010.