Automotive wood-grain side panels refer to a classic design element, originally made of real wood on early "woodie" wagons, but later primarily using simulated wood vinyl decals. This feature was discontinued from mass production due to shifts in consumer taste, manufacturing costs, safety concerns, and the decline of the station wagon body style.
Description and History
The use of wood on vehicles evolved significantly over time:
Early Era (1920s–1940s): The first "woodies," predominantly station wagons, featured actual wood paneling and structure over a steel frame. This required significant manual labor and maintenance, making them expensive to produce and own.
Transition (1950s–1960s): As steel stamping technology improved, manufacturers switched to all-steel bodies for cost and safety. To maintain the popular aesthetic, they began using a durable, water-resistant vinyl product (often 3M Di-Noc) to simulate the wood grain.
Peak Popularity (1970s–1980s): Faux wood-grain paneling became a ubiquitous feature on American station wagons, minivans (like the Chrysler Town & Country), and some SUVs (like the Jeep Grand Wagoneer). It became a symbol of family vehicles and a specific nostalgic era of automotive design.