Creme Savers, the creamy fruit-swirled hard candies from Life Savers, were discontinued around 2011 by Mars Wrigley (then Wrigley after Nabisco acquisition) due to declining sales, despite being popular. They were brought back in 2021 by Iconic Candy, who partnered with Mars Wrigley to re-release the classic Orange & Creme and Strawberries & Creme flavors, with new flavors like Chocolate & Caramel also added later.
What They Were:
A creamy, fruit-flavored hard candy, a spinoff of Life Savers, known for being smooth and nostalgic, like a frozen treat.
Featured flavors like Strawberries & Creme and Orange & Creme.
Why They Were Discontinued: After Mars Wrigley acquired Life Savers from Nabisco, the novelty wore off, sales dropped, and they took up valuable shelf space from the original Life Savers.