Doritos 3D were puffed, hollow, 3D tortilla chips launched in 1998, offering a lighter, airier crunch with classic flavors like Nacho Cheese, Zesty Ranch, and Jalapeño Cheddar, but were discontinued in the early 2000s due to high costs and declining sales, despite a brief relaunch as Doritos 3D Crunch around 2020-2023. They were described as a fun, crispy, hollow chip, but weren't great for dipping, eventually fading from shelves as sales couldn't compete with standard Doritos.
Key Characteristics:
Shape: Inflated, puffed, hollow chips, creating a unique 3D structure.
Texture: Light, airy, and super crunchy.
Flavors: Original flavors included Nacho Cheese, Zesty Ranch, and Jalapeño Cheddar.
Experience: A novelty snack that provided a louder crunch and different mouthfeel.
Why They Were Discontinued (Original):
High Production Costs: The complex manufacturing process was expensive.
Declining Interest: Sales dropped as the novelty wore off and consumers preferred classic Doritos.
Not Ideal for Dipping: Their shape made them difficult to scoop dip.