Fruitopia was a line of fruit-flavored drinks introduced by The Coca-Cola Company in 1994, marketed as a "trippy-hippie" alternative to soda with unique names like "Strawberry Passion Awareness" and "The Grape Beyond".

Product Description and Status

Product Type: A non-carbonated, fruit-flavored beverage, although it contained only a small amount of real fruit juice and other ingredients (primarily sugar/glucose-fructose, water, and flavorings).

Marketing & Aesthetic: It was known for its vibrant, psychedelic advertising, "new age" philosophy-inspired flavor names, and general peaceful aesthetic, targeting teens and young adults.

Discontinuation in the U.S.: Fruitopia was largely phased out in the United States by Coca-Cola in 2003 due to lagging sales and changing consumer trends.