Hershey's Kissables were candy-coated, bite-sized chocolate Kisses, similar to M&M's, sold from 2005-2009, but discontinued due to a cost-cutting formula change in 2007 that replaced cocoa butter with vegetable oil, altering the taste and requiring a "chocolate candy" label, leading to poor consumer reception and declining sales. They featured a hard, colorful shell and miniature Kiss shape, with seasonal varieties also available, but the ingredient swap significantly impacted their popularity.

Description & Features:

Shape & Coating: Resembled tiny Hershey's Kisses with a thick, crunchy candy shell.

Flavors: Came in standard colors (red, orange, yellow, green, blue) and holiday/special editions (pastels, pink/white for Valentine's, red/green for Christmas, Dark Chocolate).

Concept: Marketed as a portable, year-round version of the classic Kiss, competing with M&M's.

Why They Were Discontinued:

Ingredient Change (2007): To save costs, Hershey's swapped cocoa butter for vegetable oil.

Taste & Labeling: This change affected the flavor, making them taste different, and forced a "chocolate candy" label instead of "milk chocolate," upsetting consumers who noticed the change.

Market Failure: The reformulation, combined with strong competition from M&M's, led to declining sales, and they were pulled from shelves in July 2009.