Hershey's Swoops were wafer-thin, Pringles-shaped chocolate slices in flavors like Milk Chocolate, Reese's Peanut Butter, and York Peppermint Patty, designed to melt slowly on the roof of your mouth, but they were discontinued in 2006 due to low sales despite their unique concept and marketing. They offered a different texture and flavor experience from traditional bars but ultimately failed to gain enough traction in the market.

Product Description:

Shape & Texture: Resembled potato chips (like Pringles) but were made of chocolate, allowing them to conform to the roof of the mouth for a unique melt.

Flavors: Included core flavors like Hershey's Milk Chocolate, Reese's Peanut Butter, Almond Joy, and York Peppermint Patty, with limited editions like White Chocolate Reese's and Toffee & Almond.

Packaging: Sold in small, brown plastic containers, similar to chip canisters, notes The Daily Meal.

Why They Were Discontinued:

Low Sales: Despite being launched in 2003, market research showed low customer awareness, and they simply didn't sell enough to justify continued production, leading to their discontinuation in 2006, report The Daily Meal and Fast Company.

Market Failure: The product couldn't convince enough consumers to buy it in a competitive candy market, notes Fast Company and The Daily Meal.