Jif Power Ups, a line of peanut butter-based snacks like granola bars and clusters with a creamy peanut butter center, was discontinued by The J.M. Smucker Co. around February 2020 due to insufficient sales and to reallocate resources to more profitable products, despite being introduced as a wholesome snack option with peanuts as the first ingredient.

Key Details about Jif Power Ups:

Introduction: Launched in 2018, extending the Jif brand into the snack aisle.

Product Types: Included creamy clusters, soft-baked bursts, and granola bars.

Description: Marketed as a protein-rich snack (6g protein), made with peanuts as the first ingredient, and without high fructose corn syrup.

Reason for Discontinuation: Poor financial returns and low sales growth compared to other investments, as stated by Food Business News.

Current Status: No longer in production as of early 2020.