Keebler Magic Middles were nostalgic shortbread cookies with a gooey fudge or peanut butter filling, discontinued by Keebler around 2011 to refresh offerings, leaving fans disappointed but prompting petitions and even a new version from Kamal's Kitchen. They were known for their rich, cake-like center that oozed out when you bit into the crisp shortbread, a unique texture and flavor that many still miss.

Key Details:

What they were: Crisp shortbread cookies with a creamy, cake-frosting-like fudge or peanut butter center.

Why they were popular: The indulgent, unique texture and flavor, plus variations like Mini Middles and peanut butter versions, made them a hit in the 90s and 2000s.

Discontinuation: Around 2011, Keebler removed them to make way for new products, though specific reasons aren't fully clear.

Fan Response: Many fans have signed petitions and expressed longing for their return, with some even finding unofficial versions.