Keebler Munch 'Ems were popular baked, chip-like crackers, a hybrid between a chip and cracker, launched in the early 90s and discontinued by the early 2000s, known for their crunchy texture and flavors like Sour Cream & Onion, Cheddar, and Ranch, offering a baked, not fried, alternative to potato chips before they vanished from shelves.

Product Description:

Type: A baked, savory snack cracker.

Texture: Described as crunchy, like a chip but baked, with some versions featuring grooves for extra texture.

Flavors: Common flavors included Sour Cream & Onion, Cheddar, and Ranch.

Concept: Marketed as a lighter, baked alternative to fried potato chips, fitting into the snack aisle alongside other Keebler offerings.

History & Discontinuation:

Launch: Popular in the 1990s.

Discontinuation: Disappeared from shelves by the early 2000s, possibly due to competition or to make way for other products.