spacer img
header

King Vitaman Cereal


Return to Index

King Vitaman was a lightly sweetened corn and oat cereal from Quaker Oats, known for its crown/star shapes, high vitamin/iron content, and low sugar, similar to a less sweet Cap'n Crunch, featuring various king mascots before its discontinuation around 2019.

Food Description

Ingredients: A blend of corn and oat.

Shape: Small, crunchy, vaguely crown or star-shaped pieces.

Flavor: A caramelized brown butter sweetness, reminiscent of Cap'n Crunch but significantly less sweet (around 6g sugar per cup).

Health Focus: Marketed with 100% daily value of vitamins and iron, appealing to health-conscious parents.

History & Discontinuation

Introduced: 1968 by Quaker Oats.

Mascots: Evolved through several animated and live-action "king" characters over the years.

Discontinued: Production ceased around 2019, though some sources mention 2021, with fans lamenting its loss for its unique taste and lower sugar.