Kudos Granola Bars, made by Mars, were discontinued around 2017, ending their run as a chocolate-covered granola snack marketed as a healthier alternative but often seen as a candy bar in disguise, featuring oats, crisped rice, sugar, and chocolate, with popular flavors like Chocolate Chip and M&M's, ultimately failing to meet true health demands and market trends for authentic nutrition.

Food Description & Appeal:

Core Ingredients: A mix of crisped rice and toasted oats, bound with sweeteners like corn syrup.

Key Feature: Generously coated or drizzled with milk chocolate, often featuring M&M's or Snickers pieces in later versions.

Marketing: Positioned as a nutritious snack for kids' lunches, balancing the appeal of a treat with perceived health benefits.

Reality: Despite the "granola" label, their high sugar and low fiber/protein content made them more of a dessert, leading to criticism.

Discontinuation:

When: Mars officially discontinued them in 2017, though some sources suggest they were phased out earlier or in stages.

Why (Speculated): A shift in consumer demand towards truly nutritious snacks, the rise of the energy bar market, and the product's inherent contradiction (candy vs. health food) likely led to low sales and discontinuation.