The McDonald's McLobster food description discontinued, a seasonal lobster roll with mayonnaise, seasonings, lettuce, and a hot dog bun, was a limited-time offering primarily in New England and Atlantic Canada, discontinued due to high lobster costs and supply issues, though it occasionally reappears in those specific regions as a nostalgic item. While no longer a standard menu item, its "discontinued" status stems from profitability challenges and rising lobster prices, despite its popularity where it was sold.

What it was: A lobster roll featuring thawed Atlantic lobster meat mixed with mayonnaise and seasonings. Served on a toasted bun with shredded iceberg lettuce.

Why it was discontinued (or mostly so):

High Costs: Lobster prices increased significantly, making the sandwich less profitable for McDonald's.

Supply Chain: Managing the supply of fresh lobster proved difficult.

Limited Profitability: It struggled to be a profitable national item.