The McDonald's Hula Burger was a short-lived, discontinued meatless sandwich from the 1960s featuring a slice of grilled pineapple and American cheese on a bun, created for Catholic customers abstaining from meat during Lent but quickly overshadowed and outsold by the Filet-O-Fish, becoming one of McDonald's biggest flops.

Description

Components: A simple combination of a grilled pineapple ring and a slice of American cheese, served between two halves of a hamburger bun.

Purpose: Introduced alongside the Filet-O-Fish as a meat-free option for Catholics during Lent, but was intended to compete with the fish sandwich.

Why It Was Discontinued

Poor Sales: The Hula Burger was a massive failure compared to the Filet-O-Fish, selling extremely poorly.

Filet-O-Fish Success: The Filet-O-Fish, developed by a franchisee, quickly became the popular choice, leading McDonald's to focus on that item instead.