The Nestlé Wonka Bar, known for its milk chocolate with graham cracker pieces and "golden ticket" promotions, was discontinued in the U.S. in 2010 due to declining sales, with variations reappearing and disappearing until Nestlé sold the brand to Ferrero in 2018, though it hasn't seen a major revival in the U.S. since, with the brand focusing on novelty items rather than the core chocolate bar.

Key Details:

Original Description: A milk chocolate bar containing small pieces of graham crackers, inspired by the fictional bar from Roald Dahl's book.

Discontinuation (U.S.): Nestlé pulled the bars from the U.S. market in January 2010 after initial excitement from the 2005 movie faded and sales dropped.

Brand Ownership: Originally launched by Quaker Oats, sold to Nestlé in 1988, and then sold to the Ferrero Group in 2018.

Variations: Other Wonka bars included the "Super Skrunch" (peanut butter & rice) and later "Exceptionals" (Scrumdiddlyumptious, etc.), but the core graham cracker bar remained the iconic item.

Reasons for Discontinuation: Intense competition in the chocolate market and the short-term nature of novelty products contributed to its removal, despite periodic resurgences and promotions like golden tickets.