Rice Krispies Treats Cereal, a beloved breakfast cereal mimicking the classic snack, was officially discontinued by Kellogg's US on X (formerly Twitter) around 2020-2021, disappointing many fans who loved its mix of toasted rice and sweet marshmallows for a nostalgic, quick energy boost, but it remains unavailable despite petitions for its return.

Product Description

Concept: Captured the flavor and texture of the iconic Rice Krispies Treats bar in a cold cereal.

Ingredients: Featured puffed rice cereal combined with marshmallow flavor, often described as having a sweet, crispy, cluster-like texture.

Appeal: Popular for nostalgia, quick breakfasts, and as an easy snack.

Discontinuation

Official Confirmation: Kellogg's confirmed the discontinuation on social media in August 2021, sad to say it was no longer available.

Fan Reaction: Many fans expressed disappointment and frustration, with petitions and discussions on platforms like Change.org and Reddit highlighting its popularity and desire for its return.

Reason (Implied): While Kellogg's hasn't given a single official reason for discontinuing it, the company sometimes removes less popular items or shifts focus, though this particular cereal had significant nostalgic demand.