Squeezit was a fruit-flavored juice drink made by General Mills, marketed in a distinctive squeezable plastic bottle from the mid-1980s until its primary discontinuation in 2001. It contained only about 10% fruit juice and was high in sugar.

Product Description: The drink was designed for children and was popular throughout the late 1980s and 1990s. Its primary appeal, besides the sweet flavors, was the unique packaging:

Squeezable Bottle: The beverage came in a plastic bottle that the drinker had to squeeze to drink the contents. The bottles were durable, could be frozen, and were often repurposed by kids as squirt guns after the drink was finished.

Character Designs: Starting in 1992, each flavor featured an anthropomorphic character face molded into the bottle (e.g., Grumpy Grape, Chucklin' Cherry, Smarty Arty Orange).

Novelty Features: Various editions included interactive elements, such as mystery flavors in plain black bottles and bottles that came with small pellets to change the drink's color.

A healthier version, Squeezit 100, which contained 100% fruit concentrate, was also introduced in 1993.

Discontinuation: Squeezits were officially discontinued in the U.S. in 2001, primarily due to declining sales, changing consumer tastes, and increased parental health consciousness regarding sugary drinks. It made brief comebacks from 2006 to 2007 and again in 2011 and 2012, but has not been a permanent product since. General Mills has stated there are no current plans to bring Squeezit back.