Buc Wheats was a sweet, toasted wheat flake cereal from General Mills (1971-1983) known for its maple-flavored glaze, but it was discontinued after an unpopular switch to honey glaze caused sales to drop, ending its run as a popular, slightly healthier alternative with a "feelin' like a million bucks" jingle.
Key Details:
Description: Toasted wheat flakes with a sweet, baked-on glaze, initially maple-flavored, later honey-flavored.
Ingredients: Featured corn flakes, buckwheat, and sweeteners.
Launch & Discontinuation: Introduced by General Mills in 1971 and discontinued around 1983.
Reason for Discontinuation: A recipe change from maple to honey glaze led to falling sales, resulting in its removal from shelves.
Popularity: Gained traction as a sweet cereal option that felt less sugary than other choices, supported by a memorable jingle.