Trix Yogurt, a colorful, fruity kids' snack inspired by the cereal, was discontinued around 2016 but made a nostalgic comeback in 2021 with its classic Strawberry and Berry flavors, featuring the iconic dual-swirl design and made with no artificial flavors or high fructose corn syrup, offering a creamy, low-fat treat for a new generation.
Description of Trix Yogurt
Flavor Profile: Creamy, sweet, and fruity, mimicking the classic Trix cereal flavors.
Appearance: Known for its distinctive dual-colored swirl (often pink/red and blue/purple), creating a fun, visually appealing snack.
Texture: Smooth and creamy, a low-fat yogurt designed for kids.
Ingredients: Made with live and active cultures, vitamins A & D, and no artificial flavors or high fructose corn syrup in its modern iteration.
History & Discontinuation
Launch: Trix Yogurt entered the market in 1992, following the success of the Trix cereal.
Discontinuation: It was discontinued around 2016, falling victim to the market shift towards Greek yogurt and changing consumer preferences.