Carnation Breakfast Bars were discontinued due to changing consumer health trends, despite a brief relaunch, with the original formula being a popular, dense, chocolate-covered granola bar offering a convenient meal replacement, fondly remembered for flavors like Peanut Butter Crunch and Chocolate Chip.
Key Details:
Launch & Concept: Introduced in the 1970s (around 1975/76) as "an instant breakfast you can get your teeth into," providing all the nutrition of a traditional breakfast in a convenient bar.
Ingredients & Texture: They featured a dense, chewy base of granola and nuts, often covered in chocolate, with popular flavors including Chocolate Crunch, Peanut Butter Crunch, and Chocolate Chip.
Discontinuation: The original bars faded from the market by the early 1990s, with a short-lived relaunch in the mid-90s ending in 1997, largely due to declining health-conscious appeal and low sales.
Legacy: They remain a nostalgic favorite, with many fans seeking copycat recipes, as subsequent similar products from Nestle failed to match the original's appeal.
Relaunch Attempts: While the classic bars are gone, Carnation did try a different, potentially healthier version around 2012, but it wasn't the same, and the brand eventually exited the bar market.