The original Delia's physical stores and independent online/catalog retail business were discontinued after the company filed for Chapter 11 bankruptcy in December 2014 and liquidated its assets. The brand name, however, was later acquired and revived as a sub-brand by the online retailer Dolls Kill in 2018.
Original Business (Defunct as a Retailer)
Operations: Delia's was highly popular in the 1990s and early 2000s, primarily through its iconic direct mail catalogs, and later expanded into mall-based specialty retail stores and its own website.
Decline: The company struggled with declining sales for years, unable to compete with the rise of fast-fashion retailers (like H&M and Forever 21) and the broader shift to online shopping that led to less mall traffic.
Closure: In December 2014, after failing to find a buyer or secure financing, Delia's Inc. announced it was liquidating all merchandise, closing all 95 stores, and filing for Chapter 11 bankruptcy protection. The company was defunct as an independent retailer by 2015.
Brand Revival (as a Dolls Kill Sub-brand)
Acquisition: The intellectual property and brand name were purchased for $2.5 million by Steve Russo in August 2015, who attempted an unsuccessful online-only relaunch.
Current Status: In November 2018, the edgy online fashion retailer Dolls Kill licensed the Delia's name and re-launched it as a sub-brand.
Availability: Delia's products are now sold exclusively through the Dolls Kill website and occasional pop-up shops, leveraging the nostalgia for the brand's 90s aesthetic.