Montgomery Ward stores were discontinued, with all physical locations closing by early 2001 after the original company filed for bankruptcy in 2000, unable to compete with discounters like Walmart and Target; the brand now exists as an online retailer, relaunched in 2004 by Colony Brands after they acquired the name and intellectual property.
What Happened to the Stores?
Bankruptcy & Closures: After years of struggling against newer retail giants, Montgomery Ward filed for Chapter 11 bankruptcy in 1997, and then again in 2000.
Liquidation: Following a poor Christmas season in 2000, the company announced it would cease operations, liquidating its remaining 250 stores and laying off 37,000 employees by 2001, marking the end of the original retail chain.
Why Did They Close?
Competition: They couldn't keep up with low-price leaders like Target and Walmart.
Failure to Adapt: The company was slow to modernize stores and adapt to changing consumer habits and the rise of discount retailers.
Financial Missteps: Leadership focused on hoarding cash instead of investing in store improvements, leading to outdated locations.
Is the Brand Gone Forever?
Online Revival: In 2004, Colony Brands (which also owns Swiss Colony) bought the brand and relaunched Montgomery Ward as an online-only store and catalog retailer.
Current Status: Today, the name lives on through its website, selling home goods, apparel, and more, but the iconic brick-and-mortar stores are a thing of the past.