The Incredible Universe store chain, an ambitious big-box electronics venture by Tandy Corporation (RadioShack's parent), was discontinued in the mid-1990s, with most locations closing or being sold to Fry's Electronics by 1997 due to massive financial losses and fierce competition from other retailers like Best Buy, despite efforts to create a unique shopping experience.

Key Reasons for Discontinuation:

Financial Losses: The stores were largely unprofitable, losing significant amounts of money for Tandy.

High Operating Costs: The massive size of the stores made them expensive to run.

Market Competition: The electronics retail landscape became more competitive with the growth of chains like Best Buy.

Flamboyant Concept Failed: While unique, the "electronic extravaganza" concept didn't translate into sustainable sales, notes Tech Monitor.

Timeline & Outcome:

1992: Tandy Corporation launched the chain.

1996: Tandy announced the closure of most locations, selling six profitable stores to Fry's Electronics.

1997: The remaining stores were closed, marking the end of the brand.